Like me, you are probably putting a lot of effort in to your social media. Am I right? Are you seeing any results for your efforts?
You have something of value that you want to share, whether it is a product, information, or service. That's why you are in business. If you are frustrated with the lack of traction your business is getting in social media, it is not that there aren't people out there that would appreciate and value what you have to offer. And, in most cases, it is not your content either!